Mihaly
17+ Years
180+ Completed
8+ Worldwide
With 17 years of experience in PPC and SEO, I genuinely love what I do especially the creativity it involves. Over the years, I’ve worked with a wide variety of clients, from Swedish dating sites and Italian furniture stores to Hungarian rental property platforms and online casinos. This diversity constantly brings exciting challenges and keeps me inspired. I thrive on helping businesses grow through smart strategy, data-driven decisions, and a strong attention to detail.
Setting up pay-per-click advertising strategies from scratch, including keyword research, ad copy creation, audience targeting, and budget planning. It also includes ongoing management tasks such as monitoring performance, optimizing bids and ads, A/B testing, and making data-driven adjustments to improve results and maximize return on investment (ROI).
My experiences:
- Goolge Ads
- META Ads
- Microsoft Ads
- Apple Ads
- TikTok Ads
SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility in search engine results, helping it attract more organic (unpaid) traffic. It involves various techniques such as optimizing on-page content, improving technical performance, building high-quality backlinks, and ensuring a great user experience.
I create SEO audits for websites, which provide a comprehensive overview of their current SEO health. These audits highlight existing issues - such as missing metadata, slow loading times, or poor mobile usability - and explain how to fix them. They also include actionable suggestions and ideas for improving rankings further, such as content opportunities, keyword targeting strategies, and structural enhancements.
Affiliate networks can be a powerful traffic source for websites, especially when PPC campaigns reach their limits or when you're looking to diversify your marketing strategy. By partnering with affiliates - publishers, influencers, or content creators - you can tap into new audiences and benefit from performance-based advertising, where you only pay for actual results such as clicks, leads, or sales.
Running campaigns through affiliate networks allows you to scale your reach without taking on the full risk upfront. It's a cost-effective way to drive targeted traffic, expand brand visibility, and complement other paid channels. Additionally, affiliates often bring creative approaches and niche audiences that traditional PPC may not reach as effectively.
After moving to Spain, I became a Spanish freelancer with 17 years of experience in PPC and SEO behind me.
Starting in 2019, alongside my full-time position, I began working as a self-employed professional in Hungary, gaining an increasing number of satisfied clients both locally and internationally.
As of 2015, I stepped into a senior role, taking full responsibility for the PPC campaigns and SEO performance of a diverse portfolio of online dating platforms across multiple markets, including Hungary, Slovakia, the Czech Republic, Romania, Poland, Sweden, and Norway.
As the company specialized further in dating sites, my SEO expertise came to the forefront, and I transitioned to working exclusively with online dating platforms.
My PPC achievements led to an opportunity with a major online company in Budapest, where I managed PPC campaigns for dating platforms and e-commerce websites.
My career started in an exciting way at a large nationwide tire retail network, where I was involved in all aspects of online marketing — from newsletter campaigns to SEO — but my main focus was managing what was then called Google AdWords campaigns.
